Local Contributions
Social Background
Corporate enterprises can only exist based on a healthy society and sustained growth. Companies are therefore expected to contribute to creating and supporting a better society as members of said society. Amid diversifying communication methods due to the spread of social networking sites (SNS), companies‘ communication with communities and society is also becoming more important.
Objective of Hitachi's Community Efforts
Based on our desire to be a needed local presence as a corporate citizen, our Group continues to work on building positive relations by contributing to local communities through our business activities and using our resources to contribute to communities‘ growth and to solving the problems that these communities are confronting. Continuous communication with stakeholders like local communities leads to proper understanding of corporate activities and helps raise awareness and build a brand, which makes it an important asset in attracting customers, students, and employees over the long term.
Initiatives
1. Local Exchange through ”Cougars”
The Cougars women's basketball team conducts basketball clinics for students at nearby nursery schools, elementary schools, and junior high schools centered around the team's base of operations in Hitachinaka City, Ibaraki Prefecture. This activity is also being conducted throughout Japan. In addition to participating actively in activities for exchange with local residents, they are also contributing to the promotion of local sports.
Part of the team's support for people with disabilities includes annual visits to the social welfare service corporation Jiritsu Hoshikai’s Ibaraki Welfare Factory to hold social gatherings. In FY2021, the team entered a Hometown Partner agreement with Hitachinaka City. In addition to regional development by means of sports, they are promoting the popularization of games and contributing to improvement of local residents' health.
2. Collaboration with Katsuta Marathon
The Katsuta Marathon is held in January every year, and company employees participate as event management volunteers.
The Katsuta Marathon is a citizens‘ marathon that brings together over 10,000 runners from all over the country. The 70th Marathon, held in 2023 for the first time in three years, had some 15,000 participants. Hitachi High-Tech will continue cooperating on the marathon to help ensure its smooth administration and operation in the future.
3. Activities of Hitachi High-Tech America
At Hitachi High-Tech America, Inc., we started a Community Action Committee (CAC) and we are actively promoting activities at each works to contribute to the local community. In FY2022, this included combined contributions to food banks by five of our works, donations by each of our works of goods for disadvantaged families and the homeless, fund-raising to support a variety of social contribution organizations, and so on.
4. Disaster Relief Activities
In the event of natural disasters at Hitachi High-Tech Group locations, the company offers support in the form of providing disaster relief funds and by other means, with the aim of supporting its local communities.