Local Contributions
Social Background
Corporate enterprises can only exist based on a healthy society and sustained growth. Companies are therefore expected to contribute to creating and supporting a better society as members of said society. Amid diversifying communication methods due to the spread of social networking sites (SNS), companies‘ communication with communities and society is also becoming more important.
Objective of Hitachi's Community Efforts
Based on our desire to be a needed local presence as a corporate citizen, our Group continues to work on building positive relations by contributing to local communities through our business activities and using our resources to contribute to communities‘ growth and to solving the problems that these communities are confronting. Continuous communication with stakeholders like local communities leads to proper understanding of corporate activities and helps raise awareness and build a brand, which makes it an important asset in attracting customers, students, and employees over the long term.
Initiatives
1. Local Exchange through ”Cougars”
The Cougars women's basketball team conducts basketball clinics for students at nearby nursery schools, elementary schools, and junior high schools centered around the team's base of operations in Hitachinaka City, Ibaraki Prefecture. This activity is also being conducted throughout Japan. In addition to participating actively in activities for exchange with local residents, they are also contributing to the promotion of local sports.
The team entered a Hometown Partner agreement with Hitachinaka City to, in addition to regional development by means of sports, promote the popularization of games and contribute to improvement of local residents' health.
2. Activities of Hitachi High-Tech America
At Hitachi High-Tech America, Inc., we started a Community Action Committee (CAC) and we are actively promoting activities at each works to contribute to the local community. In FY2023, this included combined contributions to food banks by five of our works, donations by each of our works of goods for disadvantaged families and the homeless, fund-raising to support a variety of social contribution organizations, and so on.
3. Disaster Relief Activities
In the event of natural disasters at Hitachi High-Tech Group locations, the company offers support in the form of providing disaster relief funds and by other means, with the aim of supporting its local communities.